The power of creativity has become key for brands to thrive in the global market place. The leading industries impacting Millennials and Gen Z are lifestyles, fashion, sports, digital and tech. Lifestyle and creative industries are experiencing a vivid shift from traditional marketing to digital and niche marketing. Innovation and technology are increasingly driven by creativity, design and new market forces.  

Globe & Seas was involved with unique content creation and activation in the areas of art, design and fashion in Europe, U.S. and China. We have dealt with product and brand repositioning strategies and campaigns, with establishing consumer-driven business models, with creating new market place models, with unlocking digital in brand marketing and retail, with delivering high-touch marketing and collaborations.